Understanding basic principles and process of opportunity development. Introduction to modern idea development methodologies.
Building a new business is a daunting task. There are so many factors influencing the success that it is hard to have everything in place for the first time. Businesses fail and there is no point in denying it. If you take start-ups – fast growth technology companies, fueled by venture capital – they fail even more often. You can find statistics claiming that only 1 in 10 start-ups succeed. When they fail it is expensive and lot of time and energy is lost. There are two popular methodologies that can improve the odds of succeeding. One is called The Lean Startup and was created with technology startups in mind. Second is called Design Thinking with main focus on innovation and problem solving. They both focus on users / customers as sources of insight and learning. They can help you deliver useful products or solutions that your customers will love to buy.