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  • Marketing and Sustainability : Contradiction or the Path to Profitable Businesses and Sustainable Societies
    Marketing and Sustainability : Contradiction or the Path to Profitable Businesses and Sustainable Societies

    In-depth, authoritative overview of sustainability issues and how sustainability is integrated into management and marketing theory and practices Marketing and Sustainability equips readers in the fields of management and marketing with an in-depth understanding of sustainability issues and how sustainability is integrated into business.Examples from across the globe are included on topics such as how businesses use services, sharing practices, and sustainable business models in their operations to face increasing demands to reduce greenhouse gas emissions, limited resources, and increased global competition.This book is concerned with consumer and business markets, considering marketing practices as part of business administration.Up-to-date and topical areas of research such as the sharing economy, are thoroughly discussed and illustrated with supporting models, figures, and vignettes.The book is accompanied by a companion site for instructors and faculty, which includes PowerPoint slides and exam Q&A’s.Videos introducing each chapter’s content are also available via YouTube.Written by a team of highly qualified academics, Marketing and Sustainability includes information on: Factors influencing consumers and their choices, sustainable marketing practices and their effectiveness, and how to communicate sustainability initiatives through marketing campaignsStrategies to be heard in a crowded, branded world, and sustainability business models including product-service systems, social enterprises, and sharing and circular economy modelsSustainable marketing strategies including chapters on sustainable marketing channels, sustainable pricing, sustainability oriented marketing communication and brandingGreenwashing, the process of conveying a false impression or misleading information about how a company’s products are environmentally sound, and why it’s bound to backfire Marketing and Sustainability is an essential reference for undergraduate, graduate, and post-graduate students as well as managers in companies, the public sector, and civil society—all of whom are under increasing pressure to deal with marketing and sustainability for strategic purposes as well as in everyday practices.

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  • Profitable New Face Painting Business
    Profitable New Face Painting Business


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  • Innovation in Music: Technology and Creativity
    Innovation in Music: Technology and Creativity

    Innovation in Music: Technology and Creativity is a groundbreaking collection bringing together contributions from instructors, researchers, and professionals.Split into two sections, covering composition and performance, and technology and innovation, this volume offers truly international perspectives on ever-evolving practices. Including chapters on audience interaction, dynamic music methods, AI, and live electronic performances, this is recommended reading for professionals, students, and researchers looking for global insights into the fields of music production, music business, and music technology.

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  • Fashion and Environmental Sustainability : Entrepreneurship, Innovation and Technology
    Fashion and Environmental Sustainability : Entrepreneurship, Innovation and Technology

    The wide range of topics that the book covers are organised into sections reflecting a cradle to grave view of how entrepreneurial, innovative, and tech-savvy approaches can advance environmental sustainability in the fashion sector.These sections include: sustainable materials; innovation in design, range planning and product development; sustainable innovations in fashion supply chains; sustainable innovations in fashion retail and marketing; sustainable alternatives for end-of-life and circular economy initiatives; and more sustainable alternative fashion business models.

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  • Is firewood profitable?

    Firewood can be profitable for those who have access to a steady supply of wood and a market for selling it. However, the profitability of firewood can depend on various factors such as the cost of sourcing and processing the wood, the demand for firewood in the local area, and the competition from other fuel sources. Additionally, the profitability of firewood can also be influenced by the seasonality of demand, as it is often more in demand during the colder months. Overall, while firewood can be profitable for some, it requires careful consideration of the market and costs involved.

  • Are two jobs profitable?

    Having two jobs can be profitable as it allows you to earn additional income and diversify your sources of revenue. However, it is important to consider the impact on your work-life balance, as juggling two jobs can be demanding and time-consuming. It is essential to weigh the financial benefits against the potential stress and exhaustion that may come with working multiple jobs.

  • Are Christmas stores profitable?

    Christmas stores can be profitable, especially during the holiday season when there is high demand for Christmas decorations, gifts, and other festive items. However, the profitability of a Christmas store can depend on factors such as location, competition, and the store's ability to attract customers. Successful Christmas stores often offer a wide variety of unique and high-quality products, as well as a memorable shopping experience to attract customers and drive sales. Additionally, online sales and marketing can also contribute to the profitability of Christmas stores.

  • Is the saffron trade profitable?

    The saffron trade can be profitable for those who are able to produce high-quality saffron and sell it at a competitive price. Saffron is one of the most expensive spices in the world, and its high value can make it a profitable crop for farmers and traders. However, the profitability of the saffron trade can be influenced by factors such as the cost of production, market demand, and competition from other saffron-producing regions. Overall, while the saffron trade has the potential to be profitable, success in this industry depends on various factors.

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  • Financial Times Guide to Business Development, The : How to Win Profitable Customers and Clients
    Financial Times Guide to Business Development, The : How to Win Profitable Customers and Clients

    With over 650 tips, tactics, techniques and thought provoking business questions, The Financial Times Guide to New Business Development is the authoritative, down-to-earth guide to attracting more customers and clients, getting them to pay the prices you want and influencing them to recommend others to buy from you as well. What do we have to do to be more successful? How do we attract new customers and clients? How do we work more effectively with the customers or clients we already have? How do we generate more profit? By the time you have read and digested the 650+ tips, tools, techniques and strategic questions in this book you will have the answers to all of these questions.You will also know what to do to get bigger and better results. “I am 100% confident that you will find the book engaging, provocative and informative and that, if you follow the steps, you will automatically experience massive improvements in your business development results.” – Ian Cooper Shortlisted for the Innovation and Entrepreneurship category in the 2012 Chartered Management Institute's Management Book of the Year Awards.

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  • Beyond Strategic Kaizen : Performing Synchronous Profitable Operations
    Beyond Strategic Kaizen : Performing Synchronous Profitable Operations

    Currently, the challenge for manufacturing organizations is how to achieve their expected profit by continuously improving productivity or reducing costs.Manufacturing organizations have been using different improvement approaches to achieving cost reduction and productivity improvement for years by eliminating various losses and waste structures, such as excess inventory, excessive workforce, excessive capacity, excessive utility consumption, and so on.But is the problem solved? Unfortunately, no! Often manufacturing companies focus on maximizing the flow and meeting customer needs but forget their real aim – to make a profit for their stakeholders.Too many organizations meet customer expectations by seeking to continuously synchronize the flow to market demand but forget to check that they are doing it profitably enough to ensure business continuity and prosperity.When the financial results show that they are not so profitable, it is already too late.Moreover, the strategic direction of systematic improvements according to the sales trend – depending on the current degree of production capacity utilization and its dynamic effects on cost structures – is deficient in many manufacturing companies.So, would the failure of strategic and profitable systematic improvements be an option?Of course not!If the ultimate goal of the organization is to create target profit for stakeholders, then the behavior and strategic systematic improvements must be directed to those scenarios, strategies, tasks, problems, and “production levers” that are best based on creating the target profit.That’s what Strategic Kaizen thinking does – the simultaneous and consistent achievement of systematic operational and financial improvements in a strategic and operational manner.It achieves both synchronous operations at market demand by fulfilling takt time and profitable operations in accordance with profit demand by fulfilling takt profit.In short, the Strategic Kaizen mission is striving for the fulfillment of the ideal state of operations called synchronous profitable operations.In this book, the author, while presenting in detail the seven processes of Strategic Kaizen methodology, exposes the answer to historically incomplete thinking of productivity improvements for target profitability.The uniqueness of the book is reinforced by the detailed presentation of the successful application of the Strategic Kaizen thinking over the years in two multinational manufacturing organizations operating in highly competitive markets, addressing the synchronous profitable operations for both the sales increase scenario and the sales decrease scenario.Moreover, it presents examples of the practical application of the “white-collar” Strategic Kaizen. Essentially, by adopting the Strategic Kaizen methodology presented in detail in this book to consistently achieve the ideal state of a manufacturing organization, organizations will enter a new paradigm of thinking of strategic improvements – Strategic Kaizen thinking – to meet annual and multiannual target profits in a unique and effective way that operates according to its own strategic and operational management system.

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  • The Earnicorns : Stories of Rare Profitable Unicorns
    The Earnicorns : Stories of Rare Profitable Unicorns

    It is an accepted fact that Internet-related businesses are largely loss making.Dhruv Nath uncovers the secrets of four highly respected Internet giants which defy this trend boldly.The book narrates the story of four market leaders: Naukri.com, Zerodha, Zoho and Dream11, and how these companies managed to become profitable and stay that way. These are stories about phenomenal companies and their equally phenomenal founders.How Zoho transformed rural Tamil Nadu, by recruiting young boys and girls who could not afford to go to a decent college. And nurturing them into becoming star programmers. Nithin Kamath, the outstandingly humble founder of Zerodha, who shocked the nation by charging absolutely no brokerage from investors.Sanjeev Bikhchandani, who started Naukri.com from the servant's quarters above his father's garage, using second-hand computers and furniture. And subsequently, grew the business to a point where they have an unbelievable 70 per cent share of the market for white-collar jobs.Harsh Jain of Dream11, who built a roaring fantasy sports platform when everyone advised him not to.

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  • Event Project Management : Principles, technology and innovation
    Event Project Management : Principles, technology and innovation

    * Links the contemporary tools and methodologies in project management (such as Agile, Scrum, Lean) to the context of event management;* Explains and discusses the theory in an applied context, linking to sustainable project management and the latest development in the technology;* Uses a range of international case studies to show the theory in practice;* Includes contributions from a diverse range of international experts;* Online lecturer resources to accompany in the form of teaching ppt slides, end of chapter multiple choice questions and sample questions;This text provides a unique lens for studying event project management in the era of sustainability, digital transformation, smart cities and rapid development in technology. It discusses and explains how to manage events utilising the sustainable project management model adapted to the specific context of event management. Part of the Event Management Theory and Methods Series.This series examines the extent to which mainstream theory is being employed to develop event-specific theory, and to influence the very core practices of event management and event tourism.They introduce the theory, show how it is being used in the events sector through a literature review, incorporate examples and case studies written by researchers and/or practitioners, and contain methods that can be used effectively in the real world.With online resource material, this mix-and-match collection is ideal for lecturers who need theoretical foundations and case studies for their classes, by students in need of reference works, by professionals wanting increased understanding alongside practical methods, and by agencies or associations that want their members and stakeholders to have access to a library of valuable resources.Series editor: Donald Getz PhD., Professor Emeritus, University of Calgary, Canada.

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  • Is the idea economically profitable?

    The profitability of the idea depends on various factors such as market demand, competition, cost structure, and revenue potential. Conducting a thorough market analysis and financial feasibility study can help determine the economic viability of the idea. Additionally, considering factors like scalability, sustainability, and potential for growth can also impact the profitability of the idea in the long run. Ultimately, the idea's economic profitability will be determined by its ability to generate revenue and sustain a competitive advantage in the market.

  • How profitable is dropshipping currently?

    Dropshipping can be profitable for some individuals, but success in this business model depends on various factors such as product selection, marketing strategies, and operational efficiency. While dropshipping offers low startup costs and minimal risk, competition is high, profit margins can be slim, and there are challenges such as shipping delays and quality control issues. To be profitable in dropshipping, it is essential to carefully research and select the right products, build a strong brand, and provide excellent customer service.

  • Are agricultural businesses still profitable?

    Yes, agricultural businesses can still be profitable, but it depends on various factors such as market demand, input costs, weather conditions, and government policies. Some agricultural sectors, like organic farming or specialty crops, may be more profitable than others. Additionally, adopting modern technologies and sustainable practices can help improve profitability in the agricultural sector. Overall, with careful planning and management, agricultural businesses can still be profitable in today's market.

  • Which fish farming can be profitable?

    Fish farming of high-value species such as salmon, trout, and shrimp can be profitable due to their high market demand and selling price. These species typically require specific environmental conditions and feed, but they can yield significant profits if managed effectively. Additionally, fish farming in recirculating aquaculture systems (RAS) or land-based facilities can also be profitable as they allow for better control over water quality and disease management, leading to higher productivity and reduced risks.

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